Tag: Best Interior Design Projects

Elsie de Wolfe: The Woman Who Invented Interior Design

Known and revered as America’s first decorator, Elsie de Wolfe changed the course of interior design forever. Her influence is still felt today — in every bright, airy and feminine space that rejects heavy drapes and dark furniture. Even decades after her passing, her legacy lives on through the casual elegance she championed.

Elsie once described herself as a “rebel in an ugly world”. At a time when late Victorian interiors were weighed down with clutter and gloom, she brought in simplicity, comfort and light. Mirrors, chinoiserie, soft color palettes and whimsical flourishes became her signature. She believed in “plenty of optimism and white paint, comfortable chairs with lights beside them, open fires on the hearth and flowers wherever they belong, mirrors and sunshine in all rooms”.

In 1913, she published The House in Good Taste, a guide to decorating that became an instant hit and remains a design classic today. De Wolfe was the one who proved that pale color schemes, painted woodwork and floral chintz could be not only stylish but timeless. She introduced the use of painted trellis as wallcovering, animal-print carpets and mirrored walls — elements still used by designers around the world.

Elsie De Wolfe’s Career

In 1887, de Wolfe formed a partnership with Elisabeth “Bessie” Marbury, a prominent literary agent. Together, they transformed their shared residence on Irving Place by replacing the dark, heavy furnishings typical of the Victorian era with lighter, more inviting decor. This successful endeavor inspired de Wolfe to pursue interior decoration professionally. In 1905, she secured her first major commission to design the interiors of the Colony Club, New York’s inaugural social club for women, with the support of architect Stanford White and her influential social circle.

The triumph of the Colony Club project catapulted de Wolfe into high demand among affluent clients, including notable figures such as industrialist Henry Clay Frick. By 1913, her burgeoning reputation enabled her to establish a substantial studio on Fifth Avenue. De Wolfe’s design philosophy emphasized simplicity and suitability, advocating for interiors that were both elegant and comfortable. She favored light fabrics, pale color schemes, and practical furnishings, often incorporating mirrors to enhance natural light and create a sense of spaciousness. Her work not only revolutionized interior aesthetics but also laid the foundation for interior decoration as a recognized profession.

Hollywood’s Favourite Designer

Fleeing Paris ahead of World War II, Elsie de Wolfe settled in Los Angeles, where her refined and airy aesthetic captivated the film industry’s elite. Her clientele included notable figures such as Countess Dorothy di Frasso, for whom she designed a Beverly Hills villa. De Wolfe’s influence extended beyond private residences; she also served as a set decoration adviser for films like “The Razor’s Edge,” further cementing her status as Hollywood’s go–to designer during its golden age.

Notable clients: The Colony Club, Hope Hampton, Anne Vanderbilt, the Duchess of Windsor, Condé Nast.

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